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Manual
The For Sale by Owner Marketing System is one of the most unique programs ever designed by Nexus Financial Group. This system in itself can double the amount of purchase volume currently in your pipelne. It is designed to be easy to use, while providing a targeted and systematic approach to developing repeat referral business.
The goal of the FSBO marketing system is to generate purchase leads from prospects calling on homes being sold For Sale by Owner. The enclosed downloadable content contains a marketing script for your use, and the booklet itself that you will send to sellers.
The first thing you will do to implement this system is locate sellers that are selling their homes by owner. You can find them in the classified listings of your local newspaper, or on the internet. One of the most popular sites for sellers is www.forsalebyowner.com. You can search by city and state as well as zip code. The internet address will provide you with additional information that may not be obtained from a classified ad listing.
The next step is to begin calling each individual seller. You may certainly use the script provided, apend to it, or create your own. Your main selling point should be to reduce and eliminate the number of unqualified callers that are contacting the seller. You will offer to prequalify each caller that contacts the seller to ensure the caller is willing and able to purchase the home before the seller takes the home off the market.
You will also want to facilitate a relationship with a local title company or real estate appraisal firm to provide you with recent listings and sales in the surrounding area of the home being sold. This will allow you to custom tailor the booklet to your seller, and provide them with much needed information.
We know this will become one your favorite income streams, and most lethal!
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