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Home > Answers > Q&A Archives > Marketing SystemsMay 11th, 2021

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1.

Q. When is good time to disclose GFE and application fee ( $ 395 upfront fee )to clients? I found from my experience by talking to them upfront in the beginning makes them hesitant to go deeper w/ us? ANd this disclosure is after I have obtained some info. from them and know they should be qualified. However, to tell them upfront honestly seems to make them hesitant. What is better timing or expression to disclose these sensitive paperworks to them? Or When they ask, what is our strategy to handle so they don't feel costly or risky to pay upfront fee? Thx!!



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Marketing Systems

2.

Q. I started 6 weeks ago as an L.O. for a well-known local mortgage banker. I was previously a prominent retailer that was bought out of a partnership. I am well known in my business community, but not in my new field. My question is: I want badly to implement the 5-postcard marketing program you offer. Is this too late in the year to start it, meaning should I wait until after 1-1 to do the first mailing since so many realtors take time off during the holidays?

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Marketing Systems

3.

Q. I want to pursue more commercial Loans. what kind of tip can you give a fresh starting commercial loan officer on how to establish steady commercial business.

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Marketing Systems

4.

Q. I've just currently started w/a new company who does things completely different. The LO's market different groups for business, but I really don't know the types of lenders we are sign up with and what programs they offer. I plan on marketing your unused leads system, but want to make sure that I have covered all grounds. Are they special lenders/programs that my company should handle, so I don't limit myself from new prospects? Int.Only, ARM, Reverse Mtg, etc.



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Marketing Systems

5.

Q. As the national housing prices are record high while the average workers do not get paid more, I'd like to find ways to improve this w/ mortgage solutions. I know from your past Q&A that you highly recommend holding 1st time buyer seminar.

Would you share more experences on this regards since I am also 1st time seminar holder. There is a title rep. who is experienced in this regards, however, I feel not to req. from him so we are not locked into using their services. How do you thin?

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Marketing Systems

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